Lifestyle brand for late teens to late thirties.
Emphasis on quality+ price > fashion
High-profile sites in high streets or near shopping centres
100% own-brand affords full control over design and production
Constantly refreshed ranges to sustain interest
Multi-format potential with introduction of "Uniqlo Tee"
Brings international designers into their collection (for Uniqlo Tee)
Delivery--
Strong brand image as a Japanese brand, which focus on the quality of clothing with reasonable price and the individual fashion attitude
Considerable authority in knitwear and T-shirts
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