Uniqlo launched a line of t-shirts called "UT" (Uniqlo Tee) and hired photographer Terry Richardson to create advertising portraiture. Model Missy Rayder, actor Michael Pitt, musician Alison Mosshart, and Japanese photographer Keiichi Nitta are included. Richardson also photographed "real people" recruited from MySpace.
The campaign is launched in May, 2007. And the advertising models appeared as the main concept: "WE ESPECIALLY LIKE THE ONE WITH THE HAIRY PITS AND THE CREEPY STASH" it's really "Terry Richardson" style~ contend in quirk and fascination.
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