The two i want to say here are both from Tesco. The first one is shoot by Spice Girls, which is for Christmas food...they look great in it but i was wondering who would believe they really shop in Tesco like that???? ok...I can guess its purpose is convincing customers their Christmas food is good quality and delicious, even Spice Girls would go and buy for it.
But I like the innovative concepts of their another ads for F&F collection "affordable fashion." The message is clear and the end of the story is quite unpredictable but not too exaggerated, which is suitable their target customers.
Above two are all from Tesco, but they delivery different message and got two types of purpose. But apparently, i don't think the christmas one would really attract more customers go for it. Instead, after watching the second ad, it seems that F&F collection is not so bad. I may go for it......
No comments:
Post a Comment