it's quote from Uniqlo's website. the main concept for Uniqlo's clothing is about they design, manufacture, market, and sell casual wear that any person can wear in any day.
I like the slogan they have, even though i have never heard about it from press or their Ad campaign. that's a pity. I think this brand got a lot of potential as they have a strong international team and do intensive branding on their name, sign and image, and every body knows it's form japan--with good quality in reasonable price.
They have ambition and they do have the ability to extend in the global market. For example, from they opened the first oversea store in UK in 2001, they continued to open stores in Shanghai,Hong Kong, New York...etc. in five years.
As Uniqlo mostly provide any items for what people need to max and create their own style, it also means Uniqlo may appears as no strong personality and easy to replaceable by other brands.
Therefore, I think it's a good point for me to do Ads for Uniqlo. In this competitive and complicated Uk market, Uniqlo will need more strategy to get into people's life and become their first choice when they need more inspiration for style.
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