I just got some ideas today when I took research in Uniqlo's flagship store on Oxford Street.
I think Uniqlo Tee will be the strongest line and has huge potential, especially the Summer's coming. The concept behind the UT project is to offer young people the chance to wear what they “really” want for low prices as well as letting them have an item by which express themselves.
Uniqlo has a large international designer team and their designs are based on different/international cultures, like Japan, US and Hong Kong. The variety of prints and colours provide hundreds of choices to consumers. Moreover, the package in a plastic bottle as the photo showed is interesting and fresh. I love it!!
The other reason is that there is no other brand doing T-shirt sophisticatedly like Uniqlo with affordable price(£12 for women's) and good quality.
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