Competitors of Uniqlo

As I mentioned before, Uniqlo has its own brand image but seems easy to be replace. For example, GAP and American Apparel all get some similar to Uniqlo. 

GAP- similar brand position, emphasis on basic items but creating stylish look, standard quality with affordable price.

American Apparel- both are colour specialists, variety of basic items and colours, providing cheap chic. 

Except AA, Uniqlo and GAP are both major international retail companies enable it to present a very strong offer delivered very profitably at very competitive prices.

 

Uniqlo has fusion lines by world-class designers, including a new range of limited edition tees documented by well known snapper, Terry Richardson. Thus, GAP has (PRODUCT)RED, which is about great products that can help make a difference for Africa.  

In conclusion, GAP is the main competitor on Uniqlo. What Uniqlo different from above brands is "quality." There is no 100% cashmere sweater in winter in AA. People may find it in GAP but not as good quality as in Uniqlo.  

Now, the question is how can consumer tell the difference between Uniqlo and GAP if they haven't come into a store. It will be summer soon and consumer will no longer care about cashmere or lampwool. The two Uniqlo store just opened last November on Oxford Street. How to obtain the maximum profits in the premium sites without struggling?

Comparing the print ad image of Uniqlo and GAP as below. To be honest, there is not so much difference without seeing the logo. Can anyone easily tell them?

The first one is from GAP and the second one is from Uniqlo.